Fathom. Analytics. Social media. embed.
There are numerous strategies for promoting your platform and attracting new volunteers. However, what strategies are other organizations implementing, and how can you determine what works for your platform? This article will explore these questions.
- Promotion examples
- Platform features that greatly expand your reach
- Tracking the outcome of your (online) campaign
Promotion examples
For general ideas on promotion, read our "reaching new volunteers" helpdesk article - these ideas are based on partner sessions we've had. For concrete examples, have a look at our communications toolkit. We collect promotion ideas from partners, from social media posts to newspaper articles to event invitations, and we update this regularly!
Platform features that greatly expand your reach
We have identified two effective methods on the platform that significantly expand our partners' reach:
- Share new opportunities on social media. A single opportunity can get up to 100 views a month when shared on social media. Find more about sharing opportunities on social media here.
- Embeds on partner websites can get up to 7.000 views a month or increase your views by 10%. Ensure your platform is linked and embedded on municipal, county, city, partner and other stakeholder. Learn more about embedding platform opportunities on other websites here.
Tracking the outcome of your (online) campaign
Planning a campaign and figuring out outreach strategies can take a lot of time and effort, so it’s worth making sure your hard work pays off by focusing on what really works. With our analytics tool, Fathom, you can monitor your page visitors, track the success of your campaigns, and adjust your strategy to achieve the best results. While the platform’s analytics provide an initial overview, you can access your full analytics dashboard for deeper insights. Reach out to your partnership manager for more details on how to access your analytics dashboard! Learn more about using Fathom here.
Some examples on how to use Fathom to track your campaign:
- Compare the amount of visitors before your campaign, during your campaign and after your campaign to see the effect by using the "compare to" function - whether this is an on-location volunteering market or online campaign.
- Did you create a campaign page? You can follow the amount of visitors on that page. You can find the page under "pages".
- What effect did posting an opportunity on social media have? Find the opportunity under "pages". You can even compare the views and visitors with an opportunity you have not shared.
- Which social media channel do most visitors come from? You can find this under "referrers".
- How much visitors do you get from channels like news websites that posted an article about you? You can find the channel under "referrers".
- How well do the embeds work? You can find this out by going to the page /embed/deeds/. It will show you the views, visitors and referrers. This can be your own organisation or other organisations that have embedded their opportunities on the website. This way you can also find out which other organisations are using the embed feature.