This article explains what meta descriptions and titles are and why they are important. If you want to know how to edit them on the platform, read the following articles:
Click here to learn how to customise these for the opportunities page.
Click here to learn how to customise them for all other pages on the website.
Every web page has a meta description and title. This is the title and description of the page in question. These will be explained first and at the end of the article you will find tips and tricks. The meta description and title has the following functions:
The text you see when the page is displayed at a search engine like google (see image).
The text you see when the page is shared on social media.
The keywords with which a page is found.
If this text appeals to the user and it fits what the user is looking for, they will be more likely to click on the link. But there's more. A web page will only be displayed by the search engine if the meta description contains the words the user entered into the search bar. So if your meta title and description contain the right words, you will be found faster! The meta title and description are therefore important to make sure users can find your webpage. In this article we will give you some tips on writing a meta description and title.
Tips & Tricks:
Don't make the description too long, but don't make it too short either. We recommend using a maximum of 155 characters.
Start the description with one of the following words: discover, who, what, where, when, why, how, learn, read, click here.
The imperative can help move people to action.
Make sure the title and description contain the most important words of the text on the web page. If it is the contact page, the word contact should definitely be in the title and description.
Consider: what search query do I want to be found with? Volunteering Apeldoorn, volunteering Netherlands?
Avoid words that are not relevant to your webpage, to have more space for relevant words.
Make sure the page goal, location, target audience and your organisation name are in the page description.
Page purpose: e.g. "Find volunteer work", "Information about volunteering", "Information about cooperation with civil society organisations" etc.
If the site is for a municipality, make sure to include all village and town names in the home page description.
Target groups can be volunteers, businesses, organisations, etc.
There is no guarantee that everything will show exactly as you entered it. Google is known for overruling this kind of data.